How Dan Charles Added $50K+ in Monthly Recurring Revenue in 90 Days

About Codarity

Codarity is a performance marketing agency founded by Dan Charles, built specifically to solve the marketing challenges that event businesses face every day. Founded in 2019, Codarity was born from Dan's own experience spending over a decade scaling events from 60-capacity venues to 3,000+ person shows.

Unlike generic marketing agencies, Codarity understands the unique rhythm of event businesses - the seasonal pressures, the emotional investment, and the delicate balance between creative vision and commercial reality. They focus on what matters most to their clients: predictable pipelines of premium bookings, not vanity metrics.

The Challenge

Dan relied on referrals to bring in new clients and had struggled to get paid ads to work well for his own agency. While referrals brought in good business, they weren't consistent or scalable enough to support the growth Dan wanted.

Previous attempts at running paid advertising for Codarity hadn't delivered the results he needed. It was a frustrating position - Dan's agency helped event businesses grow through marketing, but his own client acquisition didn't have the same level of system and predictability behind it.

• Relied on referrals for new clients - inconsistent and unscalable
• Struggled to make paid advertising work for his own agency
• No predictable system for generating new business
• Growth limited by the unpredictability of referral flow
• Needed a proven system, not another ad experiment

The Solution

We installed our proven client acquisition system inside Codarity, tailored to Dan's niche in the events industry.

• Sharpened his positioning around Codarity's deep industry expertise - emphasising that they're not a generic agency but specialists who've lived the event business from the inside
• Built a client acquisition funnel designed to attract event businesses who were serious about growth and ready to invest in marketing that actually delivered
• Launched proven campaigns that generated a consistent flow of qualified prospects - solving the paid ads challenge Dan had previously struggled with
• Implemented a sales and onboarding process that converted qualified leads into recurring revenue clients efficiently

The Results

After installing our proven client acquisition system, Dan added more than $50,000 in monthly recurring revenue within the first 90 days. The system solved the two problems Dan had been struggling with - moving beyond referrals and making paid acquisition actually work.

For the first time, Dan had a predictable engine driving new business into Codarity. He could forecast revenue, plan team growth, and invest in the business with confidence - knowing that his pipeline was full and growing.

The results weren't just about revenue - they gave Dan the freedom to focus on serving his event industry clients at the highest level, knowing that his own client acquisition was handled by a proven system.