Focusing on single platform ROAS leaves you at the mercy of ad platforms and often leaves money and growth on the table for your business.
Our method allows us a much more sophisticated way to grow your business and opens many doors to scale compared to typical blended ROAS targets. We often find campaigns that have the highest ROAS are not the most profitable for your business.
With the data we gain, we’re able to increase sales of products that will result in the highest 30, 60, 90 and 120 day LTV, not just the first purchase value. Our aim is to increase your business profit, not your platform ROAS.
By focusing on short payback periods, we’ll also increase cash flow, build brand strength and increase your overall lifetime ROAS which enables easier growth.