More Than Just An Ad Agency

More Than Just An Ad Agency

We focus on growing your business profit, not just your platform roas

Unlike Other Advertising Agencies...

With rising costs across all platforms, we need to advertise more intelligently than ever before. Although it still works, it’s not sensible to set a blended ROAS target for all products, all campaigns and all platforms.

Our Customer Acquisition strategy is closely intertwined with the data gained from understanding your customers behaviour and LTV. This means we can create tailored campaigns to acquire your most profitable customers.

Running ads to acquire new customers without the detailed knowledge of platform based, SKU based and campaign based LTV will leave you in the dark about how effective your campaigns actually are.

The video below outlines our profit driven process to unlock new growth...

Our Process & Philosophy

Why ROAS Isn't Always The Way Forward

Focusing on single platform ROAS leaves you at the mercy of ad platforms and often leaves money and growth on the table for your business.

Our method allows us a much more sophisticated way to grow your business and opens many doors to scale compared to typical blended ROAS targets. We often find campaigns that have the highest ROAS are not the most profitable for your business.

With the data we gain, we’re able to increase sales of products that will result in the highest 30, 60, 90 and 120 day LTV, not just the first purchase value. Our aim is to increase your business profit, not your platform ROAS.

By focusing on short payback periods, we’ll also increase cash flow, build brand strength and increase your overall lifetime ROAS which enables easier growth.

What We Do

We're officially endorsed by Facebook having helped over 100 brands, spent $5m+ and generated $20m+ in trackable revenue.

Although the majority of client budget is spent on Facebook, we have expertise across all social media platforms as well as Google. 

Our 4-step system allows us to understand what advertising platforms are most effective for your brand so you're not pigeonholed and reliant upon one platform.

Increasing Your Customer LTV

With rising ad costs it's important we make the most from every hard earned customer by increasing their lifetime value and accelerating payback periods so you can continue to invest in the growth of your business.

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Have A General Inquiry?

If you have a general inquiry and would like to speak to someone, you can contact us via email at: laurence@laurencemarketing.com
Laurence Marketing Ltd - Company Number: 12514117
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