Growing Your Business With Data Driven Decisions
Growing Your Business With Data Driven Decisions
Understanding your customers behaviour allows us to make more profitable decisions with your campaigns
A More Sophisticated Way To Business Growth
A More Sophisticated Way To Business Growth
Smart business decisions start with an accurate understanding of the true value of your customers. That's why we’ll complete cohort analysis to identify what’s happening in your business after the initial purchase before we start our customer acquisition process.
By understanding the data, we're able to spend ad budgets in the most effective way, resulting in higher profits instead of focusing on platform return on ad spend.
The video below highlights the process we follow and information we gather to start making smart decisions on how to grow your business...
Our Process & Philosophy
Some Of The Information We'll Gather
Some Of The Information We'll Gather
Below is a list of information we'll gather during our initial stage of analysis...
- The percentage of customers that repurchase based on initial SKU
- The percentage of customers that repurchase based on advertising platform and campaign
- The time gap between repurchases
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The customer journey based on initial product purchased
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Purchase timing reports, allowing us to identify when customers are most likely to repurchase
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Which products produce the highest LTV
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Which acquisition sources produce the highest LTV
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Predictive, forecast data for LTV to include CAC payback periods
By understanding this data it enables us to do many things, including...
- What platforms we should allocate budget to in order to increase overall profitability
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What products we should advertise to cold audiences in order to increase LTV
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Calculating clear ROAS targets based on each platform, product or discount
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How to improve your overall customer Lifetime Value
Improving Your Customer Acquisition
Improving Your Customer Acquisition
Peter Drucker once said "what gets measured, gets improved" and that's exactly our goal here at Laurence Marketing. Our continual analysis allows us to understand who your highest (and lowest) value customers are so we can spend your ad budget in the most effective way.
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Have A General Inquiry?
If you have a general inquiry and would like to speak to someone, you can contact us via email at: support@laurencemarketing.com
Laurence Marketing Ltd - Company Number: 12514117
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