Increasing Retention and LTV Through Email & SMS

Increasing Retention and LTV Through Email & SMS

Profiting from your hard earned customer is essential to long-term success.

The Answer To Growing Acquisition Costs & Shrinking Margins...

The Answer To Growing Acquisition Costs & Shrinking Margins...

Unfortunately most retailers don't take full advantage of email marketing and SMS. Why?

There's a lack of strategy with campaigns which comes from not understanding their customer behavior. Email & SMS are often treated as an afterthought, with retails failing to implement a system that...

1. Captures qualified prospects
2. Nurtures prospects to first purchase
3. Accelerates 30-120 day lifetime value (LTV) through email & SMS

The video below outlines our process to improving your retention channels

Our Process & Philosophy

What We Do Different...

Unlike other E-Commerce Email Marketing agencies, we combine customer cohort analysis with email marketing expertise and media buying into our 3-step system that will transform your existing retention strategy and increase customer lifetime value.

1. Capture Contacts

Once we understand where your best customers come from, we use paid media to grow your database through quizzes, discounts, offers and dedicated landing pages. The analysis we complete before this stage means we're capturing your highest quality customers which will result in long-term profit for your brand.

2. Turn Contacts Into Customers

We create eye-catching creative and engaging copy that turns your contacts into customers. We make all of our decisions based on data, combining story telling, branding and personalization while continually optimising for conversions.

3. Increase & Accelerate Lifetime Value

Here we focus on increasing 30-120 day lifetime value, so you can reinvest in your business. Instead of sending random emails to your list, we look at the findings we discover during our data analysis of your business and base our strategy around that. We'll calculate the correct cadence of communication, what products we should focus on to produce the highest LTV and use our findings as a baseline to easily identify the effectiveness of the improved strategy.

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Have A General Inquiry?

If you have a general inquiry and would like to speak to someone, you can contact us via email at: laurence@laurencemarketing.com
Laurence Marketing Ltd - Company Number: 12514117
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